This client (K.E.U.S.) has an interesting business… Ship Chandlery; they basically ship goods (food) or other needed items to those who work offshore. (I'm oversimplifying but you get the idea) Initially I thought of a boat carrying the supplies… but a boat just did not have the distinct shape that would allow the logo to be recognizable at small sizes. So I went with a typical shopping cart stocked with goods and added pontoons to ski across the water. A simple company profile was needed so we just did two facing pages on the inside for a total of four pages counting the outside covers as well. The client was impressed; enjoyed working with them.
A longtime client of mine had a new beverage that needed some more visibility on the market. Makeshift labels made with scotch tape was just not an option anymore. I took up the assignment and created a colour palette that reflected the organic nature of the product and still had that pop of colour so as to stand out even among long established brands. Four other flavours were added to complete the set. From what I heard the product is selling well and more labels need to be ordered. Small businesses really need all the help they can get to compete with the larger companies and Ranz Graphic Design is just the partner you need to succeed.